school district to sell building naming rights?

okay, i’m sure plenty of criticism could be pointed at me purely for the fact that i work in advertising, because we’re encouraging materialism and eroding real values and yadda yadda. i disagree with that, obviously — i think there is a right and a wrong way to sell something to people who might find what you’re selling useful. the right way is to try to demonstrate a real value to the group of people who will find that real value adds to their life in some way. no lying and no pestering, just honest (hopefully entertaining/interesting) communication.

the absolute wrong way is to attempt a subtle brainwashing via a channel which impressionalbe children have no choice but to participate in. waking up every morning to go to Kellogg’s Elementary, eat lunch in the Oscar Meyer Cafeteria and have soccer practice on the Adidas Field? that’s scary and sad and wrong if goverments can’t figure out how to scrape enough money together to pay for school facilities and have to auction off their names like that. luckily it sounds like most companies agree with me on that and find it creepy, but that might just mean the shadier capitalists are the ones who jump at the chance. can’t wait to graduate from Philip Morris High!