not to be crass about congratulating the industry of my chosen profession, but every once in a while they do manage to pull off something that totally amazes me. this one’s a british tv/cinema ad for new hi-def tv’s that could have been boring and evoke no emotional response.

instead, they send a quarter million colored superballs down a san francisco street. it’s set to a beautiful song so it’s more of a music video than an ad if you watch the full extended version, which i would recommend even though it’s 3 minutes and might take forever to download. totally mesmerizing.